What a brand new global survey tells us about the future of marketing – and the surprising role of print
Revealed in a new Sappi/Kantar survey – the key trends marketers need to master over the coming 12 months
Key trends in marketing are highlighted in a new survey undertaken by global data analytics consultancy Kantar on behalf of Sappi.
A total of 1,200 marketing specialists across Germany, France, Spain, Italy, the UK and the US were asked for their detailed opinions on what's next for best-practice marketing – with some revealing results.
These results provide key data and valuable insights for marketers, publishers and brands – as well as pointing to compelling commercial reasons for investing in print alongside other marketing media.
Published by Sappi in tabloid newspaper format under the name A Glimpse into the Future of Marketing (And the Surprising Role of Print), the survey is analysed in a series of insightful articles that show marketers valuable methods and tools to help them:
Boost the ROI on their marketing campaigns
Make the most of the importance of trust to today’s consumers
Run agile, responsive marketing campaigns
Get under the skin of brand desire
Understand the importance of purpose and authenticity to brands and consumers alike
Make their marketing more sustainable