A Glimpse Into the Future of Marketing

And the surprising role of print

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Together with global data analytics consultancy Kantar, we’ve surveyed more than 1,200 marketing specialists across Europe and the US – to bring you the key trends, insights and strategies you need as businesses head into the post-pandemic era.

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Find out:

  • Practical ways to maximise your marketing ROI – and stand out from the competition
  • How to create campaigns that are agile and responsive – as well as authentic and trusted
  •  Why sustainability is more than the next big thing – and how to market in ways that contribute to the circular economy
  • Why 56% of brands report that using a mix of print and digital increases the trust audiences have in their brand 

Our survey shows

ROI is a top-three KPI for marketers across Europe and the US

Sappi/Kantar Marketing Survey 2021

96% of marketers believe that agile and flexible marketing will be key over the next 12 months

Sappi/Kantar Marketing Survey 2021

Marketers see sustainability as the most important trend of the next 12 months

Sappi/Kantar Marketing Survey 2021

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