Sappi works together with printers to deliver value adding services as well as class-leading communications papers. Find out what we are doing to ensure a vibrant future for the print industry
Three publications to help marketers make the most of a uniquely adaptable, sustainable and effective medium – and one that offers consumers a deeper, more human engagement with brands.
60% of people
Print and digital work best together in an integrated media mix that leverages their unique value while considering the environmental impact of each medium.
Of all the elements in a modern omnichannel marketing mix only one has a unique characteristic: a physical presence that your audience can touch and feel. Printed communications connect with people in ways that no other medium can emulate. Read more to find out more about why print needs to be part of the marketing mix