Sappi works together with printers to deliver value adding services as well as class-leading communications papers. Find out what we are doing to ensure a vibrant future for the print industry
Stop and think. It’s time to reconsider what you thought you knew about print and digital marketing as old and new, as opposites or alternatives. The Lift Off magazine will open your eyes to what print and digital can really do – together.
Print and digital work best together in an integrated media mix that leverages their unique value while considering the environmental impact of each medium.
Of all the elements in a modern omnichannel marketing mix only one has a unique characteristic: a physical presence that your audience can touch and feel. Printed communications connect with people in ways that no other medium can emulate. Read more to find out more about why print needs to be part of the marketing mix