How we brought data-driven print to life—and made it personal
How we brought data-driven print to life—and made it personal
We recently launched an ambitious direct mailing project to bring our Magno paper range to life.
This self-mailer initiative reached customers across ten European regions with a remarkable twist: each customer received an individualised mailer uniquely tailored just for them. Featuring 3,000 distinct versions across six languages, our initiative demonstrated how Magno paper performs flawlessly with High-Speed Inkjet printing while enabling sophisticated personalisation.
The project represents a perfect synthesis of modern print capabilities: data-driven personalisation, High-Speed Inkjet technology, and premium papers working in harmony to create marketing communications that command attention. By combining these elements, we’ve shown that when sophisticated customisation pairs with the right paper choice, the result is marketing that truly captivates and engages.
Breathing life into every personalised page
"Selecting the right paper was absolutely key," explains Rens Huijnen. "Magno Web can handle high-speed inkjet printing while still maintaining excellent colour reproduction, surface integrity, and dimensional stability through postal handling." Magno Web Silk delivers precisely this balance, offering brilliant reproduction of personalised elements while preserving the durability essential for self-mailers.
Each recipient received a piece in their own language, personalised with their name and their assigned local sales manager, as well as information on the Magno range relevant to them. The self-mailer format didn’t just showcase custom printing options—it placed a tangible demonstration of our Magno’s versatility right in their hands, highlighting its exceptional performance across various printing techniques. The inner sheets—printed digitally on various Magno grades—provided recipients with actual samples of the product range, showcasing the papers’ versatility across different weights and applications.
Why paper makes all the difference
The success of this initiative demonstrates why print remains essential. The project showcases Magno’s ability to render complex individual elements with unprecedented clarity and consistency—creating a tactile, sensory experience.
We faced significant production challenges: maintaining vibrant colour consistency across varying personalisation fields, ensuring precise folding for postal requirements, and delivering flawless print quality throughout the entire run. The Magno range met these challenges, proving its capabilities in the most demanding commercial applications.
When innovation transforms into tangible results
The project offered a compelling demonstration of how Magno papers perform under real production conditions—a critical consideration for today's commercial print and marketing sectors. For marketers and printers inspired by the intersection of customisation and physical impact, Magno's combination of superior reproduction and production reliability opens new possibilities.