The Print+Digital Marketing Magazine

The Lift Off magazine will make you reconsider what you thought you knew about print and digital marketing as old and new, as opposites or alternatives.

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This issue features:

  • A fascinating view on why print gets real results in a digital world
  • 12 hard facts and stats from the modern marketing mix
  • What brands can learn from Gen Z
  • How customer magazines make a multichannel difference
  • Why offline marketing steps up to the mark

Physical marketing can amplify your digital campaign

9 out of 10 people remember a brand after getting direct mail
Kantar’s 2019 IOPE tracking

Drive online traffic with printed mailings

60% of people check out a brand online after receiving a printed mailing
Kantar’s 2019 IOPE tracking

Increase online revenue with print

Print mailings increase average online order value by more than 12%
2019 study by Deutsche Post

Magazine ads can be highly effective

Investing just 5% of advertising budget in printed magazines can unlock ROI improvements of 90%
Magnetics Attention Pays: Optimizing for Profit Report

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