Raw – take your customers on a whole new journey
Raw is a premium paper that feels natural and utterly uncoated to the touch. But it’s a coated paper – coated to allow the eye to appreciate beautiful, lifelike images and to revel in a superb reading experience
Raw has a unique customer benefit – it is a coated paper that combines two until-now impossibly simultaneous sensory experiences in one.
This is a paper like none other – a paper that can talk to a reader’s fingers of natural texture even as it speaks to the reader’s eyes of gorgeous layers and depths.
As the examples above show, for brands, Raw also combines the natural whiteness and high bulk of an uncoated paper with the reliability and print performance of a coated paper.
With Raw, it’s the start of a whole new journey.